Technology

Google updates Search to fight low-quality spam content

2024-03-08 04:48:27




There has been a proliferation of spam content within Google that has made Google's search system worse over the years, and Google isn't complacent and has launched a major algorithmic revolution to clean it up. content Improved stricter rules against meaningless pages. But their performance in recent years is far from positive.


As AI technology is used to generate content to get websites to rank in searches, machine learning, and trained AI algorithms can generate countless amounts of fake blog posts, articles, and reviews. Infinitely, with a little help from human writers. By doing this, the search results were getting worse and worse.


This situation has forced Google to take action on unhelpful content. The project started in 2022, and this latest update builds on what the company has learned over the past two years. According to Google, its core ranking algorithms have been updated to punish Poor user experience or a website that "feels" like it was created for search engines to use instead of people. Google engineers "expect" to reduce low-quality content in search results by 40 percent. Spam filters and policies can Get updates as well.


Google's updated spam policy appears to be preparing to deal with it. Google will also punish practices that harm a site's reputation, such as those that previously published it. Previously, it was “great content” that tried to appear high on SERP pages by hosting additional, often unrelated, SEO-optimized junk as well.

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