SEO trends for 2024: 5 strategies you need to know

SEO or Search Engine Optimization is a marketing strategy that can increase the visibility of a website with a Search Engine Results Page (SERP) that can make online marketing. To increase the number of website visits, conversion rates, and brand awareness. SEO has many methods that are updated year-to-year. This year's new trend is considered to be the era of using AI technology. What are some interesting trends this year?

1. Focusing on User Intent

Google places great emphasis on User Intent, meaning your website must be responsive to your users. And there is Keyword research analysis that can be used with your content as well.

2. Using AI and Machine Learning

Currently, the use of AI technology in creating SEO content is prevalent. And it is widely used today by allowing AI to create content or some content to expand the content. But most of the time the content is not very interesting. Because there is still a lack of emotion in writing articles. Don't use AI at all because the content created by AI will have a low SEO score.

3. Use SEO tools to create specific content.

Using an SEO program to create content, you can target content based on keywords and location. Within the program, you will focus on a specific city and share the same key information, such as internet speed, and costs. pay, temperature, etc. The data is pulled from a website with about 46,000 visits per month, but there is a caveat: it creates a lot of spam.

4. Using Backlinks

It is considered a method that can be used in the present day. BecauseBacklinks Backlinks are still another important factor for SEO. Good ones must also be quality backlinks.

5. Taking advantage of finding answers from AI

When the use of AI to search for information has become widespread, both websites that provide Search Engine services have used AI in a variety of ways. AI will show information from your website. This can cause us to lose clicks. We will have to manage the order of the AI's answers by asking the AI ​​itself on that topic.

All in all, the latest SEO trends for 2024 include a focus on user intent and, the use of AI and machine learning. Using SEO tools to create unique content Using quality backlinks and taking advantage of searching for answers from AI Google