Technology

Summary of survey results on internet usage behavior in Thailand in 2023

2024-02-14 09:25:16

Every year there is a survey of Internet usage behavior in Thailand from various survey agencies. At the beginning of 2023, the population in Thailand was 71.75 million people at the beginning of the year. Divided into 48.5% males and 51.5% females (in the survey, gender was calculated by birth). Most live in the city center 53.2% and outside the city 46.8% and have an average age of 40 years 1 month. Number of age groups The highest number is in the age group of 65 years and over.

Looking at the number of Internet users in Thailand is 85.3% or approximately 61.21 million people, an increase of 0.2% from the previous year, most of which used Social Media as much as 52.25% at the beginning of the year. Most of them used the Internet through mobile phones, 68%, 29.27% through laptops, and 2.21% through tablets. Most of them use browsers like Chrome and Search Engine. in the same service provider as Google

When surveyed by the platform

1. Facebook

There are 51% female users and 49% male users, with most of them using it to share photos and videos. and has 67% of all internet users.

2. Youtube

There are 61.2% of all Internet users, 52% female and 48% male. They mostly use it to listen to music and various entertainment media which are mostly videos.

3. Instagram

The majority of users are female at 60.9% and male at 39.1%, which is 24.2% of all Internet users.

4.TikTok

It is a new platform with continuous growth. It has 56.1% of all internet users, 60% of whom are female and 40% are male.

5. Twitter

There are 14.60 million users, accounting for 20.3%, divided into 42.1% female and 57.9% male.

The results of this survey are some of the results of the entire survey. The results of the survey must be updated and followed up every year. The results of this survey affect the implementation of online marketing plans and Guidelines followed by users on various platforms, which can allow for smart planning.