Should you create a mobile app or mobile website?

"Development Dilemma"

Does your company need to move with new initiatives or existing offerings? But what to do?

Should you develop a mobile app or devote your resources to optimizing your website for mobile viewing? Looking at each person's strengths and weaknesses may help you decide.

Some basic principles

Mobile website

- Accessible through browsing

- Relatively stable user interface

- Need connection

- Features are quite limited

- Easy to maintain/update

mobile app

- Accessible after installation

- More interactive user interface options

- Available offline

- Can take advantage of phone features such as

- Location services, cameras, etc.

- Difficult to maintain/update

mobile app

• Speed - very fast
• Development cost - Expensive
• App Store - Required
• Approval Procedure - Mandatory

mobile web

• Speed - fast
• Development cost - reasonable
• App Store - Not required
• Approval process - none

Look closely at how each option stacks up.

Popularity

because it is everywhere on mobile Mobile web browsers are therefore more accessible than some mobile apps, however. in terms of time spent Mobile apps are becoming more and more popular.

Moreover, time spent on apps keeps increasing, while time spent browsing the web remains constant.

Apps account for 85% of all mobile time spent.

Average mobile time spent by US adults per day

2017

On the mobile app - 2 hours 25 minutes

On mobile web - 26 min.

2018

On the mobile app - 2 hours 36 minutes

On mobile web - 26 min.

2019

On the mobile app - 2 hours 43 minutes

On mobile web - 27 minutes

It's important to note that a lot of this time is spent on just a few apps.

97% of consumer app usage is spent on their 10 favorite apps.

77% of consumer app usage is spent on their 3 favorite apps.

Time spent on consumer favorite apps

#1 App 49%

#2 App 18%

#3 App10%

Other apps 23%

effort and cost

with a step towards responsive development Creating a website that works well for both desktop and mobile users has become much easier. This means that the barrier to entry for mobile websites is very low.

On the other hand, apps require a lot of time and effort to develop.

- On average, it takes 18 weeks to create a mobile app.

- 10 weeks for the back

- 8 weeks for the front part

This investment varies depending on the type of app.

Average number of hours required for development

- Normal apps: 300 hours

- Somewhat complex: 300-900 hours

- Super complex: 900+ hours

Development doesn't just take time. It also costs money.

- Average iOS App Development Cost: $28,000

- Average Cost of Android App Development: $23,000

When setting a budget for an app Be sure to factor in development across multiple platforms (iOS and Android) and the cost of updates.

What is right for you?

This is because mobile app development requires much more time and budget. In most cases starting with a mobile site is a safe choice. However, if you want to make better use of your device's capabilities such as GPS, camera, integrated payments, etc., or if you believe you There are ideas that can make their way into consumer favorites. Apps may be the way to go. One way to think about it is that apps are much more risky than mobile sites. But there is also the opportunity to receive much higher returns.