Principles of writing a call to action (CTA)

Principles of writing a call to action (CTA)

Call to Action (CTA) is a marketing strategy used to stimulate users' desire to buy. Want to use services, sign up for membership, buy products, download or share content?

CTAs often appear in the form of buttons, text, banners, pop-ups, etc. An effective CTA must have a clear, easily seen-message that conveys the benefits or value of the action. The CTA should also align with your goals and objectives. User context

Benefits of CTA

-CTA tells the user what they will get from their action, such as getting the product they want. Get useful information or have special rights

-CTA encourages users to make faster decisions. Because there are clear instructions and the expected results can be seen.

-CTA measures your marketing results. Because you can track and analyze how many users click on your CTA. And has it affected the change or not?

-CTAs build user engagement because you can get users to engage with your content, such as commenting, asking questions, or sharing with friends.

-CTA builds Brand Awareness and Loyalty with users because you can make it easier for users to remember your brand name. When users see your CTA frequently, it can also build trust and reliance on users.

Principles for writing good calls to action

-Use action verbs such as apply, buy, download, learn, and join.

-Use useful words such as free, discount, special, limited, only.

-Use words that create urgency such as now, now, don't wait, before time runs out.

-Use personal words such as me, you, we.

-Use motivating words such as effective, successful, and change.

-Keep it concise and clear.

- Make it stand out and be easily seen.

-Tested and improved

So how are calls to action different from advertising?

-In fact, CTA is part of the advertisement. Not all ad’s CTA is text or buttons that are placed at the end of the ad. To encourage users to take desired actions They usually use clear verbs such as apply, buy, download, learn more, etc.

-CTA does not need to convey the benefits or value of the action. However, the ad must tell the CTA what the user will get after receiving information from the ad. Therefore, the CTA does not have to tell the user what to expect from the click. However, ads must tell users what they will get from using the product or service.

-CTA doesn't have to be creative or unique. However, ads must have a CTA that is familiar and easy for users to understand. Whether it's text or a symbol, a CTA doesn't have to be creative or innovative. To capture the user's attention if the CTA makes the user confused or unsure where to go Users may not click on the CTA at all, but the ad must be creative or unique. To make your ads stand out and be unique.

Examples of effective calls to action:

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-Buy our products now and get a special discount of up to 50%.

-Download our app, don't wait, and succeed with your work.

-Learn how to advertise through SMS Marketing from engaging and accurate articles.

-Join us for free and get results for growing your business.

In summary, CTAs are an important marketing technique for your business to increase user engagement and conversion. A good CTA must have a message that is clear, helpful, personal, motivating, and creates urgency. Stand out and easily seen. CTA helps users know what to expect from their actions. and encourage users to make faster decisions. CTA is also an indicator of your marketing results. and create engagement with users as well