A guide to creating a top app brand

A guide to creating a top app brand

Creating an application is apart from the development process. Drawing attention to both functionality The appearance of the application and creating experiences for users To make sure they remember and trust the brand's application

What is application branding?

is to create an application that can promote the brand and be unique It includes the app's invitation, visual design, icons, and destination. Creating a memorable brand application requires careful planning of the target audience you want to use the application for.

Why build a brand from an application?

Creation of mobile app applications It has an effect on maintaining the number of application users, the number of customers, and new targets.

Brand building steps through applications

1. Define the app's brand identity

-Who is the target group?

Defining the target audience of your app brand is very important. To be able to attract the main target group There must be an understanding of behavior, what you like, what you don't like, what is the best way to communicate, etc.

Identifying the target audience of an app brand is easy because each application has clear functionality and can be easily identified to the target audience. For example, our app is a language-learning app. That target group will be students.

How to define the target audience

-Market analysis

-Analyze existing competitors in the market

-Develop identity

-Interesting and unique offers

You need to define what sets your app apart from other apps on the market. This is called a unique selling proposition (USP). After identifying your target audience, you answer the question "Who is your target audience?" What are you editing? Which method is unique? Answering this question will show whether your app has a significant advantage over the competition or offers something unique. For example, the slogan of a company that delivers products has the slogan “Faster as you go.”

-Write the mission, vision, and values ​​of the organization.

Creating and writing the mission, vision, and values ​​of the organization helps improve consistency among brands like Google.

Mission - “Organize the world's information and make it universally accessible and useful.”

Vision - “Manage the world's information and make it accessible to everyone and useful”

Core Values ​​- “Improve the quality of life of service users around the world”

-Choose a memorable app name.

After defining your app's UPS audience, and writing your mission, vision, and corporate values, give your app a memorable name. Consistent with the brand there is a unique key world on the Store page.

-Don't forget to manage ASO.

App Store Optimization (ASO) is another marketing tactic used to increase your app's visibility on the store page. Its effects vary by platform. For example, using the most appropriate keywords in your app title, subtitles, and app description can help your app rank higher. and increase the chance of being discovered on the Store page

2. Create a unique memory.

Both Android and iOS currently have over 7 million apps available, so making your app unique and memorable is very important.

-Elements for creating a unique app brand

1. App icon

It is what creates the first impression and image of an app.

2. UX of the app

Memorable app UX design Map your app's user flow for a consistent, intuitive flow from one screen to the next.

3. Promotion

When creating a brand identity Promotion is also important. such as bringing a vision Put it in the bio description section on Twitter. Create a mobile app experience that is consistent with your brand. and create a more modern and fluid experience for users. Use influencers, etc.

3. Measure and adjust

Whether your application is the latest or one that has been around for a long time, it still needs to be tracked and measured using the following KPIs:

-Installation cost (CPI) per app

-Return on advertising (ROAS)

-Lifetime value (LTV)

If you want to make brand changes that impact user engagement, you need to consider:

-Retention rate

-Current user

-Cell period (Access period)