Technology

Giving away for free is better than a discount.

2023-11-22 11:13:33


Giving away for free is better than a discount.


Freebie marketing or freebie marketing is a marketing strategy technique that uses products or services that have little value. or has no value at all Give away for free to attract customers to try using the product or service. To persuade and build confidence among customers This strategy is more beneficial than lowering the price of products and services.




-Free giveaways can increase the value of more valuable products or services. By creating demand, interest, or awareness among customers. For example, a software company might give a free trial version to customers for a limited time. or some features are locked And if the customer wants to use it fully? You must buy the full version. Or a food company might give away free food samples for customers to try. And if the customer likes it Might order more. Free distribution in this way It will help customers feel like they are getting more value than a discount. Because you have tried using quality products or services.

-Free distribution can create an impression and memory for customers. By making customers feel like they have received something good or special that no one else can have. or very little. For example, a cosmetics company might give away a new product for free. or small products to customers who purchase products in the specified amount or value Or the airline company may give away free lounge access. or the right to upgrade seats For customers who have accumulated points or flights that meet the criteria Free distribution in this way It helps customers feel accepted, respected, and cared for by the company. This makes customers more loyal and loyal to the company.

-Free distribution can increase customer purchasing volume. By using the buy one get one free strategy or giving away products or services related to the main product or service. For example, a restaurant might give free drinks or desserts to customers who order a certain amount or value of food. Or the bookstore might give away free books. or notebook to customers who purchase the full number or value of books specified Free distribution in this way It will help customers feel that they have received something useful. or increase the completeness of the main product or service Makes customers more motivated to buy


From the above, it can be seen that free distribution is more beneficial than discounting. Not only does it help increase sales But it also helps build a good relationship between the company and its customers. and increase customer loyalty and loyalty to the company

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