How to build your personal brand with WordPress

Why do you need a personal website?

In an era where everyone can find information about you just by typing your name into Google, having a personal website is very important, whether you are an entrepreneur, a small business owner, a teacher, a student, or a professional in any field.

A personal website allows you to promote yourself, build credibility, create a follower base, and open up new opportunities. Even if you don't intend to market yourself, you are still evaluated based on what you share online.

In this article, we will guide you on how to create your personal brand using WordPress.

What you need to create a personal website

1. Choose the appropriate platform

We recommend using WordPress.org as it is the most powerful and flexible website building platform. WordPress is used by more than 43% of websites worldwide.

2. Register a domain and choose a hosting service

• Domain name (e.g., YourName.com), which is your website address
• Web hosting used for storing website files, with popular services including Bluehost, SiteGround, and Hostinger.

For beginners  Bluehost has a special offer that includes a free domain along with discounts for hosting, starting at just $1.99 per month.

The steps to create your personal website

1. Install WordPress

When you finish signing up for the hosting service, providers like Bluehost will automatically install WordPress for you. You can log in and start setting up your website immediately.

2. Choose a theme for your website

WordPress themes are available in a wide variety.  You can choose a simple and user-friendly theme to make a great first impression.  If you want to customize further, you can use the SeedProd plugin, which is a drag-and-drop webpage builder.

3. Add important content

• About Page: Introduce yourself and what you do
• Contact Page: Add a form for visitors to contact you via WPForms
• Portfolio (Portfolio Page): Showcase your work using the Envira Gallery or WP Portfolio plugin.
• Blog Section: Share articles about your expertise or experience

4. Add reviews and recommendations (Testimonials)

Adding recommendations from customers or former employers can help enhance your credibility. You can use the Strong Testimonials or SeedProd plugins to add a review section to your website.

5. Connect social media

Your personal website should connect to social media so that people can easily follow and share your content. You can use the Smash Balloon plugin to display feeds from Facebook, Instagram, or Twitter on your website.

6. Start building an email list

Having an email list is the best way to build relationships with your followers. We recommend using Constant Contact or OptinMonster to add a subscription form to your website.

7. Optimize the website for SEO

To help your website rank in Google search results, you can install the All in One SEO or Yoast SEO plugin to make it easier for you to optimize SEO.

Creating a personal website with WordPress is an effective way to build your personal brand. It allows you to control your image, establish credibility, and open up new business and career opportunities.