Keyword Research Analysis Guide for Beginners

Keyword Research Analysis Guide for Beginners

Keyword research analysis is the basis of SEO. This guide will help you know what the steps behind doing research are. And how can it be used in SEO?

Keyword Research?
is the word, text, or phrase used in the search which will be the main keyword in the search There will be links to keywords with websites that provide search engine services to find information about the best search terms to match your needs. Which can sequence the search and scramble steps into different steps such as searching, navigation, and obtained information.

Why is keyword research important for SEO?
A search engine is a system that helps in finding information from related keywords or information related to the words you want to search. The best search engine is undeniably Google and it is a popular search engine and can still be used. It is a tool used in SEO and is a strategy that can reach customers or viewers.
An important business strategy must include analyzing the needs of the target audience.
-What do they want to find?
-What do they want from their search?
-What makes them feel good?
-What can solve the problem they want?
When entering the target group, what are the Keyword Searches they want to search for? And in which way? Then analyze what phrases, words, or sentences they will use to find information. Therefore, keywords are important to SEO because they are opportunities in the business itself. By using keywords, new businesses can prioritize what to focus on. In which direction are resources? That helps in using search engine tools to their maximum benefit.

Basics of using Keyword Research
When using search engines, monthly search volume (MSV) data is collected, which is a tool to measure which keywords are being searched the most. and can analyze who is searching, but just because a keyword has a high MSV value does not mean that the keyword is suitable for use in your business. Keywords with high search and browsing volumes Often come up first on search engine pages.

User's purpose
Each time a keyword is used in a search, the target audience will want answers about the keyword they want. The user's intent has two important factors: the content of the keyword and what information the search engine page shows them.
So what method will help? Search engine algorithms bring your website or information to the first page in 5 steps.

5 steps to choosing profitable keywords

1. Define
section
A set of similarly themed keywords across web pages.
Be clear about the topic to be researched.
Research each topic
When starting Avoid topics that are too general. (High search volume difficult to rank) or too specific (low search volume difficult to research)
User intention
Here's what to look for after searching for keywords on Google.
Be clear about the user's intent on the topic.
Understand the results users expect
Make sure user intent is aligned with your website's business goals.
page Landing Page
A landing page is a specific web page that targets user intent on a specific topic.
Are there landing pages on your site that fulfill user intent?
If not, imagine a new landing page that will satisfy your users' needs.
Keep landing pages in mind when researching this topic.
Keyword seed
Default keywords are used when you brainstorm keyword ideas about a topic.
Clearly understand the starting keywords for your topic.
Your seed keywords are the broadest keywords that are relevant and serve users' intent in that topic.
You'll use default keywords to find more specific but still relevant keywords.

2. Brainstorm
When you brainstorm a list of possible keywords, Focus on quantity over quality. As long as the keywords match the tonic's intent, These can be considered competitor keywords that match the user's intent in the topic. and can be considered a competitor
idea
The right attitude results in finding the keywords your customers use.
Add synonyms, singular/plural words. and adjectives
Make sure your keywords match user intent in your topic.
Make sure the keywords you've brainstormed fit the landing page you have in mind. (not anything else)
Find keywords that easily achieve your goals
These are the keywords that are already ranking for your chosen landing page.
Use performance reports Google Search Console
Check which keywords your landing page is already ranking for.
Notice the keywords that are already on the first page and first page of Google.
expert Google Keyword Planner
Google Keyword Planner is an essential keyword research tool for SEO.
Enter your starting keywords into Google Keyword Planner.
Check out Google's keyword suggestions.
Replace your default keyword with another keyword and repeat.
Competitor research
Ubersuggest (free), SEranking (cheap), and SEMRush (premium) reveal competitor keywords.
Use competitor research tools
Enter the landing page of each competitor that ranks for your initial keyword.
Select relevant keywords that match user intent on your topic.

3. Screening
When you filter the brainstormed list of keywords, Focus on quality over quantity.
You will need to reduce the number of keywords targeting your landing page.
target
The right number of keywords makes keyword targeting easier.
Aim for at least 6 keywords.
The maximum number can be 20.
All keywords must serve the user's intent on the topic.
amount
Focus on popular keywords with higher monthly search volumes.
Get monthly Google search volume for each keyword.
Use Google Keyword Planner for volume (if you have a Google Ads account).
If not then Use a free tool like Ubersuggest or Keyword Surfer or a paid tool like SEMRush or Ahrefs.
cut words
Reduce the number of keywords in your list to focus on the most important ones.
Cut out keywords that are less relevant to your business.
Cut out low-volume keywords.
Eliminate keywords that could be better served on other pages on your website.

4. Check
amount
Review the keyword volume for each keyword in your filter list.
Check for keywords with higher search volumes.
The higher the monthly search volume, the better. The more valuable you become.
position
Pages that rank higher on Google are more successful.
Get Google's superior position for all of your
Again, this is the first time on Google.
Keyword difficulty
Keywords with broader and higher search volumes are examples of higher keyword difficulty.
Rate keywords conventionally as 'low, 'medium' or 'high' for their difficulty.
Decide which harder keywords are within your reach based on your keyword rankings and which websites are currently ranking.

5. Prioritize
Main keyword
These are the highest-priority keywords that can rank.
Choose 1 main keyword (P1)
In principle, These are keywords that you are already ranking for or believe will do in the next few months.
Secondary keywords
These are the next most important keywords that can rank.
Choose 2 secondary keywords (P2)
P2 keywords strike a good balance between relevance, volume, and keyword difficulty.
Higher education keywords
These are the most important keywords that still provide value to your business.
Choose between 2 and 20 higher education (P3) keywords (6 is a good average number).
P3 keywords generally have a lower search volume but are still relevant.
more
Add your target keyword list to keyword ranking software (such as SEranking (low cost), Wincher (low cost), SEMRush (premium), Moz (premium), or Ahrefs (premium).
Use keywords in important keyword elements (such as title tags, headers, and body text).
Review your keyword research and priorities every 6 to 12 months.

Once you have an understanding of how to use keyword research, you can use this method to help increase your search results. Make the target group more able to discover our business. and can expand the business in the future