Technology

How to sell things online to be successful

2024-01-23 02:08:13

Secrets to success in selling online

Selling things online is considered a form of marketing warfare. From having a large market With the ability of the market to be easily accessible As a result, online marketing has many competitors. A good marketing plan will help you battle and understand how to market here.

First of all, we need to understand marketing in today's era. Trends in marketing first to see which trends were popular at the beginning of this year.

-Specific marketing (Personalization Reimagined) is providing services and communicating with customers in a specific way. Using technology to help understand user behavior. and adjust the display to match behavior This is seen in the algorithms of Netflix, Amazon, Spotify, etc.

-Voice Search (Voice Search And Conversation Marketing) is marketing that focuses on voice conversations in searching for information. To build relationships with customers through natural conversations By using technology such as Chatbots, Voice Assistants, or AI to play a role in answering questions and solving problems. and questions to customers at any time which can be used with many platforms

-Vertical Video is the use of short vertical videos. with a length of no more than 15 seconds for marketing communications that disappear. The platform has been widely used after the popularity of the TikTok application itself, which is considered a new type of marketing. from changing consumer behavior This type of marketing will create interest. expressing opinions and sharing content widely

-Using AR and VR (Augmented Reality and Virtual Reality) technology is bringing technology into use with selling products. To create an experience in touching products that is always true. such as product testing

Once you understand the popular trend, try to analyze the possibility of how to incorporate that trend into your online sales. This requires an analysis of our target group. What methods must be used to reach the target group using Target Market Analysis, a process of studying customer behavior and analyzing data based on demographic data? geographic area, behavior psychology, etc. There are 3 steps as follows.

-Customer grouping (Segmentation) is dividing the market into groups of buyers with specific characteristics. Using in-depth information from groups of people or interested parties to help identify specifics.

-Setting the target group (Targeting) is deciding to define the target group by selecting the best target group at present. Use data from Segmentation to analyze which target groups are the ones that have the greatest chance of converting into your desired customers.

-Market positioning (Positioning) is setting the market position. To determine selling points and positions It creates a brand image for consumers to recognize. By considering customer groupings (Segmentation) and points where customers have problems (Pain Points) from the target group (Targeting)

When we know the target group and their usage behavior This information can be used in branding (Branding) to create a brand identity and differentiate between existing products in the market. It can also increase reliability. Build a regular customer base, and encourage referrals and solicitations between target groups. There are 7 steps in creating a brand:

1. Study the brand's competitors.

2. Collect target group information

3. Design brand personality (Brand Personality)

4. Create a brand identity (Brand Identity)

5. Communicating with consumers using Brand Marketing

6. Stand firm in your brand position (Brand Positioning).

7. Check and measure quality at all times.

When you can understand the trend Understand the target group and be able to build a brand to be known. It is considered that you have already won in online sales. Other techniques can make your online marketing efforts stronger. And marketing in selling things online requires consistent marketing. to maintain the customer base as well

How to sell things online to be successful

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