State of Cyber ​​Security Marketing: 2023

State of Cyber ​​Security Marketing: 2023

What changes have occurred in cyber security?

Emerging/increasing threats

Cybercrime is increasing.

Cybercrime cases are expected to increase by 10%.

Cloud Security

80% of companies expected to invest in cloud security solutions

Cybersecurity labor shortage

70% of organizations expect to struggle with a lack of cybersecurity capabilities.

Safety in remote work

50% of organizations expected to invest in remote work security solutions

Less than 40% of C-suiters say they have fully mitigated their exposure since 2020.

Top Cyber ​​Concerns What are marketers today?

Data Policy Data Security and privacy/regulations

Only 25% of C-SUITERS agree that their cybersecurity programs are effective in helping marketers comply with data policy regulations.

80% of marketers are concerned with data security issues.

90% of marketers are concerned about increasing customer privacy standards.

Brand Credibility

90% of marketers are concerned about building trust between brands and consumers.

Violating trust and brand reputation

21% of consumers stop using the services of a company that experiences a data breach.

Impact of new technology

91% of marketers are concerned about dealing with innovation, AI, technology, the Metaverse, and marketing automation.

Follow the Money: Cyber ​​Marketing Spending and Investment in 2023

General marketing spending

Marketer spending increased 10.4% last year.

Marketers predict growth will slow to 5.8% next year.

Marketing organization growth is expected to slow from 15.1% last year to 7.3% next year.

Investing in the cyber industry

Global cybersecurity spending will increase by 13.2% in 2023 and could become a market worth over $220 billion.