2023-10-05 01:42:29
What changes have occurred in cyber security?
Emerging/increasing threats
Cybercrime is increasing.
Cybercrime cases are expected to increase by 10%.
Cloud Security
80% of companies expected to invest in cloud security solutions
Cybersecurity labor shortage
70% of organizations expect to struggle with a lack of cybersecurity capabilities.
Safety in remote work
50% of organizations expected to invest in remote work security solutions
Less than 40% of C-suiters say they have fully mitigated their exposure since 2020.
Top Cyber Concerns What are marketers today?
Data Policy Data Security and privacy/regulations
Only 25% of C-SUITERS agree that their cybersecurity programs are effective in helping marketers comply with data policy regulations.
80% of marketers are concerned with data security issues.
90% of marketers are concerned about increasing customer privacy standards.
Brand Credibility
90% of marketers are concerned about building trust between brands and consumers.
Violating trust and brand reputation
21% of consumers stop using the services of a company that experiences a data breach.
Impact of new technology
91% of marketers are concerned about dealing with innovation, AI, technology, the Metaverse, and marketing automation.
Follow the Money: Cyber Marketing Spending and Investment in 2023
General marketing spending
Marketer spending increased 10.4% last year.
Marketers predict growth will slow to 5.8% next year.
Marketing organization growth is expected to slow from 15.1% last year to 7.3% next year.
Investing in the cyber industry
Global cybersecurity spending will increase by 13.2% in 2023 and could become a market worth over $220 billion.
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