How to get Facebook Insights for your WordPress website

Why use Facebook Insights?

Every day, more than 10,000 new websites connect to Facebook through the social plugin. However, many websites have not yet fully utilized Facebook Insights, which is a tool that helps you access important information about your website on Facebook, such as:

• Which page has received the most likes or shares?
• Number of organic shares
• Demographic information of visitors (age, gender, country, etc.)

If you haven't used Facebook Insights yet, don't worry!  Even many expert websites haven't used it. In this article, we will guide you on how to set up Facebook Insights for your WordPress website.

Steps to set up Facebook Insights on WordPress

1. Install and activate the WordPress SEO plugin

First, you need to install and activate the WordPress SEO plugin (such as Yoast SEO), which is one of the most popular plugins. If you haven't installed it yet, you can easily follow the instructions on how to install and set up the WordPress SEO plugin.

2. Enable Facebook in Yoast SEO

After setting up the plugin, go to:

• SEO » Social in the WordPress dashboard
• Click on the Facebook tab.
• Enable the Add Open Graph metadata option

3. Add Facebook Admin

Click the 'Add Facebook Admin' button  The system will take you to Facebook to log in (if you haven't logged in yet). Then, select the account you want to be an admin for and return to WordPress to confirm that your username has been added.

4. Use the correct version of the Facebook Like button

Many websites use the iframe version of the Facebook Like button, which does not support Facebook Insights, so you need to use the XFBML version instead.

5. Confirm website ownership on Facebook Insights

• Go to Facebook Insights
• Find the 'Add Domain' button and click it.
• Enter your domain name and link it to your account.

When finished, you will see your website on the list and will be able to access insights

Setting up Facebook Insights for WordPress allows you to track and analyze user data sharing your content on Facebook in detail. This is an effective way to improve your marketing strategy and increase user engagement. Follow the steps above to get started with Facebook Insights.