Technology

TikTok is the original fastest-growing platform in the US, but YouTube is still the most popular.

2024-02-01 02:16:03

In the United States, social media is widely used. According to a recent Pew Research Center survey conducted in 2023, YouTube is still the most popular online platform with 83% of adults having used the Google-owned video-sharing website. at one point, which is more than the 68% of adults who reported using Facebook.

Instagram, which is owned by the same company as Facebook, is the third most popular. 47% of users are adults, and Pinterest, TikTok, and LinkedIn are all used by a third or less of the adult population, with TikTok being a special case. As a platform that provides short clips from China, it has continued to grow, increasing 12% from 2021. Other platforms have had relatively little growth, and at the same time, platforms like X have few users. slightly down

This survey points to the popularity of apps like TikTok among Hispanic users. that is the majority of the population in the United States and is used by female users, who are 40% more than males.

Moreover, users of different ages have different preferences for using social media platforms, with data showing that 62 percent of those aged Between 18 and 29 years old use TikTok, compared to just 10 percent of those aged 65 and over. Facebook and YouTube are the only two platforms used by the majority of all age groups.

All of these survey results show the changing behavior of today's users and the increasing popularity of viewing short, vertical clips. And it is a good way to market in 2024. The survey will be conducted every year and we must follow the news and the popularity of users.