Technology

New study finds The algorithm returns worse search results.

2024-01-19 10:51:24

In a recent study from German researchers who followed Google, Bing, and DuckDuckGo for a year, looking at search engine results pages (SERPs) for 7,392 product review search terms, they found that all three search engines are returning quality results. low to users

There have been searches for search quality issues on websites for many years, but this is the first time. The 'long-term review' tested how SEO-focused and affiliate content affects today's search engines. Google, Bing, and even DuckDuckGo, which aggregates more than 400 search sources including Bing, have had major issues with content. Optimized website (affiliated company)

Researchers also noticed an inverse relationship between affiliate marketing campaigns and content complexity, meaning that most web pages that deliver affiliate links and SEO-optimized text delivered the worst content to users. that searches for specific products All three search sites tested in this study were deceived by large-scale affiliate spam campaigns, and any attempt to counter this type of link manipulation strategy is temporary at best. Google appears to have the most effective approach to Blocks affiliate spam management

German researchers say popular search engines are losing quality due to highlighted spam. SEO researchers conclude that "Dynamic adversarial spam" in mass-produced low-quality commercial content deserves more attention. But they didn't give any useful advice. This assessment in a highly competitive market is insufficient to develop an effective counterstrategy.

It is emphasized from the results of the study that the study focused solely on the content of product reviews. and does not reflect The overall "quality and helpfulness" of search results for the billions of search terms Google sees every day. Continue adding specific improvements to address SEO spam issues.